Brands continue to be attracted by the power of joining the digital world with physical packaging. It is becoming more evident that consumers expect the brands they love to be innovating and to deliver an increasingly connected and digital experience. Bluetooth beacon technology has offered the advantage of lower cost infrastructure without the need for consumers to tap products in unnatural ways, but the bulky form factor, expense, and limited battery life has meant that Bluetooth enabled packaging has been a non-starter for most companies. Wiliot will share how its battery-free Bluetooth tags can impact pharmaceutical products through their entire lifecycle.